THE INDEPENDENT PRACTICE OF KELSEA ROUNDS—CREATIVE DIRECTOR, DESIGNER, AND ARTIST. My mission is to create a holistic design practice that speaks to the belief that design is more than an aesthetic—it is a responsibility. I co-create and support purpose-driven brands along with the creators and visionaries behind them.
ACTIONABLE ART. AESTHETIC UTILITY.
I am committed to partnering with fellow creators and working together to fulfill the highest goals for their brand or design project.
I combine my experience of creative strategy and brand development, along with my personal convictions, to tell thoughtful stories and connect important messages with people that need to hear them the most. I take complex ideas and create simple, sustainable, yet culturally relevant designs to cut though the noise.
I not only focus on building a strategic foundation, but I work to set brands up for success—equipping them with all the tools needed to achieve their full potential and create the most positive impact.
My niche is working with women-owned brands and small business owners that have found what they believe in. My best work is done when values and purpose align—therefore, my ideal client works in the wellness, creative, or sustainability space and values the health of our bodies, minds, communities, and planet.
MY PLEDGE
I stand with BIPOC communities and the planet.
COMMUNITIES, AWARDS, PUBLICATIONS
2025 CreativeMornings Board Member
2024 Creative Living Cohort
2024 Girls Our Age Zine Issue 9 feature
2024 Freelance Founders member
2024 Squarespace Circle member
2023 Being° the Leader Mastermind
2022 Being° the Creator Group Coaching Experience
2019 Folio: Eddie & Ozzie Awards Winner: City & Regional Site Design
WHAT BRINGS ME JOY (IN WORK AND LIFE)
Collaborating with like-minded clients to work together to create impact in the world / Visually capturing complex abstract ideas / Exploring the world, while honoring and defending its people and landscapes / Pursuing health of mind, body, and spirit / Living a slow, intentional, and purposeful life
If you have any questions, want to discuss a collaboration, or would like to be in conversation with me, I’d love to hear from you.