The Gluten Free Brothers, previously known as The Gluten Free Bar, underwent a name change to resonate with their rapidly expanding product line and their familial roots. Under the direction of Square One Design, we transformed their brand with a new voice and visual assets. The brothers and the food became the key elements of the identity, bringing in personality, humor, and authentic appetite appeal. The GFB products are all gluten-free, plant-based, high-quality, and focused on utilizing fresh, local ingredients (when possible). The simple, natural photography with colorful ingredients and delicious textures bring this to life and create mouth-watering imagery inviting customers to try some for themselves.

Under the direction of Square One Design. Photography by Proton Studio. Animations by Huddl Studio.